With the advent of new technology, for the first time, business owners can now present their sales message in the video format along with the traditional newspaper, radio or flyer advertising. In addition DVD creation and distribution to clients is no longer outside the budget of small business.
Online video is “red hot”. It’s being used in many ways and delivered anywhere your target audience is. The U.S. election was a watershed mark for streaming video in terms of the length of time and number of viewers. Marketers should be device indifferent since users may view your content on mobile devices, computers, and flat-screen televisions
To better understand the state of online video, consider the following:
• The average length of online videos is 4.1 minutes.
• 65 percent of online video views were streamed between 9 a.m. and 5 p.m., Monday through Friday, making this video primetime due to the faster Internet connections available at work, reported Nielsen Online.
• 44.9 million viewers watched 423.3 million videos on MySpace Sites (9.4 videos per viewer).
The cost of hiring a video production company can be expensive but
by learning some inside secrets there is a way that a small company using an in house camcorder can produce their own inexpensive professional looking, and sales boosting video for the internet.
Social Media Marketing with Video
Social Media Marketing with Video
Video is increasingly becoming….
Video is increasingly becoming the biggest marketing tool for business
• Video was once for home movies – now, business is all about using video to sell your product.
• Are your customers on the web watching your competitor’s videos – instead of yours?
• How can your business possibly compete with social media on the web without your own video?
The recent down turn in our economy has caused consumers to tighten their purse strings. As a result business owners must look for new, creative and inexpensive ways to reach their target market The web is where it’s happening.
Social Media stats from this past month
I caught this from Huffington Post May 2010.
*96% of millennials have joined a social network.
*Social media has overtaken porn a the number one activity on the web.
*1 out of 8 couples married in the US met via social media.
*The fastest growing segment on Facebook is females 55 to 65 years old.
It took radio 38 years, TV 13 years, the internet 4 years, and the IPod 3 years to reach 50 million users-while Facebook reportedly added 200 million users in under a year.
All this reminds that I used to read recipe books like science fiction magazines. When I got to the end of an article I would say to myself “Well that’s not going to happen”.
Now I see that all the science fiction stuff I used to question is actually starting to happen all around me.?
I think I might start my own group of independant thinkers. We’ll call it… “Back to Stone Knives and Bear Skins”. Of course it would be nice to have a computer network to sign people up? There ya go!! I’m beat before I start.
Looking for a real good book on how to improve you camcorder work?
Well, It’s right here on my site. Just click on the link below and learn lots more before you purchase.
http://www.barrycasson.com/the-camcorder-ebook
PS
I have great presentation on Social Media Marketing using Video. I offer this seminar to business groups and chambers around BC. Click the link below to see some live video of my presentation and material I cover.
http://www.barrycasson.com/workshops-seminars
Cheers, Barry
Barry Casson | Speakfilm 